|
  |
|
|
Squeezing the Oleo
By Barbara Radisavljevic of Barb's People Builders
I was born in 1943, during World War II. When I was small, I often was called upon to help my mother in the kitchen. I seem to remember that some things were rationed, and butter was one of them. So one of the things I often had to help with was squeezing the Oleo. The dairy industry had managed to stifle the competition margarine was starting to provide, but many consumers did not like margarine because it was so pale in comparison to butter. The dairy industry wanted to keep it that way. It had managed to push through legislation against pre-colored margarine. Thus, in order to have margarine with the yellow color that is now so familiar, housewives (or their family members)had to put it there themselves. As I recall, the margarine came in blocks of one pound, not divided into quarters as we know it today. Inside the block was a color bubble. (I'm relying on memories from over 60 years ago on this, but that's how I remember it.) Someone in the family would have to squeeze the margarine until the color bubble was integrated into the entire block of margarine and the finished margarine was the desired yellow color. Does anyone else remember this far back? I believe the law against pre-colored margarine was repealed after the war and by 1951 it was legal. |
|
 |
|
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
From the title I had no idea what this intel would be about. I turns out to be an awesome insight about the power of lobbyists and the way the legislative branch of our government works. Imagine banning yellow margarine!
The copyright for this content entitled "Squeezing the Oleo" has been specified by the contributor as:
Creative Commons Attribution-Share Alike 3.0
Details 
This content may be copied, distributed, and modified, as long as a) the original author is acknowledged with a link back to the content page, and b) if the work is modified, the result is distributed with this same license.
If you use this content according to the license specified, you must link to the following URL:
http://barbsbooks.qondio.com/
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
